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Go Bananas For Farmers!


02.03.2016 - Many Western European nations enjoy commodities such as tea, coffee, cocoa and bananas yet very often the farmers supplying these products face a desperate struggle to feed their own families.

“Before you finish eating breakfast in the morning, you've depended on more than half of the world.” Martin Luther King Jr

To help raise consumer awareness, the UK’s Fairtrade Foundation launched “Fairtrade Fortnight” on Monday 29th February with the theme “Sit Down for Breakfast, Stand Up for Farmers.”

The Price of Poverty

• More than 30% of children in the world’s main tea-producing areas are malnourished
• 80% of cocoa farmers in Cote D’Ivoire live on less than 40p a day

What is Fairtrade?

Fairtrade is about guaranteeing better prices, decent working conditions and fair terms of trade for farmers and workers.

Go Bananas for Farmers

Banana seller Somalia


One in three bananas bought in the UK is Fairtrade and it makes a huge difference to thousands of farmers, workers and their families. Growing bananas for a living is becoming unsustainable, especially for farmers and workers in countries like Colombia and the Dominican Republic. Buying Fairtrade bananas means that producers are guaranteed a minimum price, get an extra premium to invest in their community, and have improved workplace conditions and protection.

“It’s outrageous that even in this day and age, when we know so much about the world, the people we rely on for our food are themselves going hungry,” Michael Gidney, chief executive of the Fairtrade Foundation.

Give Coffee Farmers a Break

Coffee Pickers in East Timor

Coffee is one of the world's most popular beverages and 80% of it is produced by 25 million smallholders. 125 million people worldwide depend on coffee for their livelihoods. Global coffee production varies from year to year according to weather conditions, disease and other factors, resulting in a coffee market that is inherently unstable. Price volatility makes it difficult for growers to predict their income and budget for their household and farming needs. With Fairtrade, certified coffee producer organisations are guaranteed to receive at least the Fairtrade Minimum Price for their coffee, which aims to cover their costs of production and act as a safety net when market prices fall below a sustainable level.

Everyone can help #StandUpForFarmers by being a conscious consumer and looking out for products marked with the Fairtrade logo.

Campaigns such as “Fairtrade Fortnight” encompass many of the United Nations 2030 Global Sustainable Development Goals such as #1 No Poverty, #2 Zero Hunger, #3 Good Health and Wellbeing #8 Decent Work and Economic Growth, #12 Responsible Consumption and Production #15 Life on Land


UNRICs Related Links

· UN Sustainable Development Goals 

· Fairtrade Fortnight

· Fairtrade International

· World Fair Trade Organisation

Photo Credit: UN Photo


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