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UNICEF - “Djokovic is a true champion for children around the world”

UNICEF Nebojsa Babi

27.8.2015 - Novak Djokovic, the world’s number one ranked tennis player champion’s a new role with the United Nations Children's Fund (UNICEF) after being named a Good Will Ambassador yesterday. The protection children and support of their communities are issues Djokovic has been involved in for some time now through the Novak Djokovic Foundation and in his former role as UNICEF Serbia Ambassador which he had held since 2011.

Djokovic has shown a particular interest promoting early childhood education and developing the conditions for positive and safe start in life. At the event where UNICEF’s Deputy Executive Director Yoka Brandt made the announcement, Djokovic observed that, “The early years of life are crucial. When well nurtured and cared for in their earliest years, children are more likely to survive, to grow in a healthy way, to have fewer illnesses, to develop thinking, language, emotional and social skills and become productive and successful citizens of society.”

UNICEF NYHQ2015 2048 NesbittThis commitment to children’s issues has been demonstrated in comprehensive actions such as supporting improvements of quality of preschool programmes and funding UNICEF Serbia’s innovative family outreach service aimed at connecting with families living in urban areas through his foundation. Brandt observed of Djokovic that he is a “true champion for children around the world. He has shown that a powerful voice and powerful actions can make a difference for children, especially when they are very young.”

UNICEF’s good will ambassadors channel their fame and media ‘star power’ to help raise awareness of issues faced by vulnerable children and draw support for their solutions. UNICEF pioneered the enlisting of committed celebrities to help in this way. UNICEF notes that “Danny Kaye pioneered the role of Ambassador-at-Large in 1954,” and was followed by Audrey Hepburn and others are international, regional and national good will ambassadors. Djokovic has stands tall among these distinguished individuals seeking a better life for children worldwide.


Related Links:

•    World Tennis No. 1 Novak Djokovic Takes Centre Court For Children With Appointment as UNICEF’s Newest Goodwill Ambassador
•    Top tennis player Novak Djokovic takes centre court for children as new UNICEF Goodwill Ambassador
•    UNICEF’s Good Will Ambassador Program



Cover: ©UNICEF/NYHQ2015-2048/Nesbitt
Second: ©UNICEF/Nebojsa Babic

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