Sunday, 17 January 2021

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HeForShe IMPACT 10X10X10 kicked off by Emma Watson


23 January 2015 – The new HeForShe IMPACT 10X10X10 pilot initiative has been unveiled by UN Women at the World Economic Forum in Davos. The new campaign aims to put "responsibility for change right where it matters - and spotlights leaders who can make it happen. The founding Champions from industry and government will pave the way for others to join in", according to UN Women Executive Director and Under-Secretary-General Phumzile Mlambo-Ngcuka.

IMPACT 10X10X10 prioritizes legislative bodies and corporations in view of the gender inequality highlighted by earlier findings from the World Economic Forum’s Global Gender Gap Report 2014, which indicated a large gap between men and women in terms of political engagement and opportunity, and little improvement in equality for women in the workplace since 2006. Additionally, universities join the impact trio as well: youth engagement represents one of the greatest opportunities for accelerating progress toward the achievement of gender equality, and ending violence against women.

Be part of the change

HeForShe Emma Watson / UN Women

In the months following the kick-off of the HeForShe campaign by acclaimed actor and UN Women Global Goodwill Ambassador Emma Watson in September 2014, several Heads of States, along with celebrities and thousands of men from around the world, have committed to be champions for the HeForShe campaign, including Stefan Löfven (Prime Minister of Sweden), Mark Rutte (Prime Minister of the Netherlands), Ernest Bai Koroma (President of Sierra Leone), Paul Polman (CEO and Chairman, Unilever), Dennis Nally (Chairman, PricewaterhouseCoopers International ltd), and Rick Goings (CEO and Chairman, Tupperware Brands).

"The groundswell of response we have received in support for HeForShe tells us we are tapping into what the world wants: to be a part of change. Now we have to channel that energy into purposeful action. The pilot initiative provides that framework", said Emma Watson. 

"Next we need all country leadership, as well as that of hundreds of universities and corporations to follow HeForShe’s IMPACT 10x10x10 so as to bring an end to the persisting inequalities faced by women and girls globally."

The United Nations in your countries and communities

At today's launch, UN Secretary-General Ban Ki-moon also underlined the alliances the campaign is building, stating “this is a partnership campaign involving individuals and corporations, government leaders and grass-roots activists, great celebrities and global citizens. HeForShe is the United Nations in your countries and communities.” 

HeForShe has already reached over 1.2 billion people on social media, and more than 200,000 men and boys have signed their commitment to gender equality through the "HeForShe Commitments API". Hopeful numbers according to UN Women Executive Director and Under-Secretary-General Phumzile Mlambo-Ngcuka:

"Ultimately we need everyone to get involved if we are to turn the tide."

 Watch Emma Watson's full speech here:

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