UN campaigns during World Cup

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14 June 2014 – Secretary-General Ban Ki-moon attended the opening game of the 2014 FIFA World Cup in São Paulo, Brazil, as United Nations agencies carry out a number of projects and activities related to one of the greatest sporting events on the planet.

“I’m very excited to be here,” Mr. Ban said. “Like billions of people around the world, I have loved football since I was a very young boy. This shared passion is a great demonstration of how sport can unite people around shared values: teamwork, fair play and mutual respect.”

The Organization is carrying out a number of projects and activities related to the World Cup, including a campaign by the UN Children’s Fund (UNICEF) against trafficking and exploitation of children; a campaign against violence against women ‘O valente não é violento’ (The brave is not violent) coordinated by UN Women; and an awareness-raising campaign, ‘Protect the Goal,’ by the Joint UN Programme on HIV/AIDS (UNAIDS) and the UN Population Fund (UNFPA) – and last, but not least, ILO’s campaign “Red Card against Child Labour”.

Also, the UN Environment Programme (UNEP) is awarding environmental-friendly hotels in Brazil with the ‘Green Passport’ seal, while the UN Development Programme (UNDP) is assisting the Brazilian Government in compensating the carbon footprint of the whole World Cup.